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The web site newcashondemand.com states the following, "THE CHELTENHAM FESTIVAL HORSE RACING SYSTEM." We noticed that the website said " A Brand New System Specifically Designed To Make You Rich! Accept this money making system today and claim your free bonus Big Spring Double Bet." It also said " Dear soon to be full time professional punter,. Would you like to turn 100 into 51,200 tax free in just 9 months? The cumulative effect of increasing your betting bank in the way is extremely powerful and it is exciting to watch your betting bank grow dramatically as the season progresses. Make the dream a reality!." The header had horse racing as the highest ranking optimized keyword. This keyword is followed by gambling, betting, and punter which isn't as urgent as horse racing. The other words newcashondemand.com used was tipster. horse racing system is included but could not be viewed by search engines.